Saturday, 8 March 2014

Oxford Street - Epping (Sweetness)

This morning, I headed out to Sweetness the Patisserie to grab a birthday gift for my friend. My mother came with and brought along all her past pastry chef expertise which I was incredibly thankful for. I don't think enough people really appreciate good pastry, or understand it. Sweetness used to sell Opera cakes for $50-60 I think, but they've discontinued that because it's just not profitable to do so anymore. And there's no way they can compete with generic bakeries that sell cakes for ~$20. It's something that comes about when people don't understand baking. Uneducated, uncultured consumer base and all that. It's just a terrible shame. My mother was so disappointed. This post is incredibly eyegasmic. I hope Manjekah enjoys!

My mother was very excited about the fresh batch that the sales assistant was preparing. The assistant was so lovely, I've always been really iffy about taking photos in retail stores. Like some stores might be really antsy about it even though retail spaces are still essentially public. But I asked for permission and she was totally cool with it. I think social media integration also plays a part. Also sometimes I just feel weird having a camera taking photos of a shop.

I really want to try their caramel-coated popcorn. Actually, lately I've just had an obsession with everything caramel. I kind of can't believe I wasn't into it when I was younger. Also they let me try some of their toffee and I freaking love it. I bought some for my friend's birthday and like oh my goodness I really want some, but obviously I can't. Also this is becoming one of the most image-heavy posts so far (admittedly not a difficult feat), but still.

Also Sweetness is well-known for their marshmallows, but really they're more like a widely appealing type of thing, their actual quality isn't that much to talk about. They do look really good though, all pretty pastels! Also above, is a marshmallow sandwich I think.

Shooting the marshmallows was difficult, because their packaging blurs all their outlines, so really the only way to not make the image a fuzzy blue of colour is to have the handles in sharp focus. I still kind of like looking at them though, they're quite pleasing to the eye.

Sweetness also has a corner where they sell ingredients, which I find adorable, haha. But yes, so ends this post, and all its pastry-filled glory. I just wanted to eat everything while I was there. And all the pastels were lovely. I did struggle because plastic packaging isn't the most flattering thing, nor was it the easiest thing to focus on. It's such a lovely patisserie. I highly recommend it as a source of gifts and special treats or what not. Also going inside just makes you feel good because everything is just so lovely.
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